ANGELINE KIM-KYNA TAN
Communications, Media and PR Specialist
Radio and TV Producer-Presenter
Master of Ceremon
Editor and Journalist
Click here to view full resume: Angeline Kim-Kyna Tan Resume 2010 v2.doc
kimkyna@yahoo.com.sg


SKILLS PROFILE
Bolstered by 15 years of experience in the areas of media and journalism, communications, marketing, business development and investment promotion, I have firmly established myself as an analytical, multi-skilled, well-connected and highly motivated communications and marketing communications specialist who is equally competent hosting an international press conference or a gala event, presenting to Ministers and Ambassadors from the ASEAN region, and reading a TV news bulletin beamed ‘live’ to tens of millions of audiences across the Asia-Pacific region.

In my current position as an Assistant Director, Singapore Tourism Board (STB), I have spearheaded major national and international media, marketing and marketing communications campaigns for prominent national and international events including:
●	APEC 2009 – Asia-Pacific Economic Cooperation Summit
●	Singapore 2006 which encompassed the Annual Meetings of the International                        Monetary Fund and the World Bank Group 
●	Champions of the Earth (the United Nations Environment Programme awards for exemplary environmental activists - April 2006, 2007 and 2008)
●	ASEAN Tourism Forum (2007 and 2008)
●	13th ASEAN Summit
●	Singapore’s successful bid for the Youth Olympic Games (YOG) and subsequent global communications campaigns revolving around the YOG. 
●	Singapore Airshow 2008
●	Cirque Du Soleil (Quidam) in Singapore (2006)
●	World of Music, Arts and Dance (WOMAD) Singapore 2005 and 2006
●	Botero in Singapore visual art exhibition (2006)
●	MAMMA MIA! (2006)
●	Sotheby’s arts auctions (2005 and 2006)
●	ARTSingapore (2005 and 2006)

My current job-scope spans the following areas:

●	Positioning, messaging and communications tools
●	Communications planning and imple
●	Media relations and engagement
●	Issues management
●	Crisis comms
●	Media educational visits
●	Corporate visits
●	Investment promotion – marketing tools (presentation, brochure and video), IP platforms
●	Industry communications – Tourism industry e-zine (P@ssport), Tourism industry Night, Tourism Perception survey, industry database
●	Corporate outreach programmes
●	Global PR network
●	Global media monitoring and evaluation

Key Deliverables:
●	Strategic partner to STB’s business units including Business Travel and MICE, Education and Healthcare services, and Integrated Resorts and Cruise; leading and managing comms strategies and plans, and setting directions and guidelines for STB’s comms efforts.
●	Strengthen awareness of Singapore as a destination and drive interest to visit Singapore among our key customer segments in the key markets.
●	Generate interest among international and local enterprises to invest in Singapore’s tourism sector.
●	Create buy-in of uniquely Singapore brand and the tourism sector among industry partners and Singapore residents.
●	Establish Singapore as a leading economic development agency, developing and championing tourism into a key driver of economic growth for Singapore.

I have spearheaded above-the-line and below-the-line advertising and promotion budgets of over S$100,000 (Singapore 2006 or the Annual Meetings of the International Monetary Fund and the World Bank Group; Cirque Du Soleil’s Quidam; MAMMA MIA!; WOMAD 2005 and 2006; Botero in Singapore exhibition, etc), supervised multi-million dollar infrastructural projects such as Marina Bay Sands development plans (arts and entertainment, and MICE attractions and facilities) and a S$40 million project to redevelop Capitol Theatre into a world-class performing arts centre. 

As Head (Assistant Director) of the Arts Department of the Singapore Tourism Board, I identified global opportunities and led investment promotion missions representing the Board and Singapore Inc. to overseas markets such as London and Edinburgh (Edinburgh Arts Festival, August 2004), Basel (Art Basel) and Venice (Venice Biennale, June 2005), and to promote Singapore as a pro-business environment and top investment destination to museums, top producers, show impresarios and event management companies such as Guggenheim Museum, Cameron Mackintosh, Really Useful Group (Andrew Lloyd Webber), IMG Artists, Clear Channel and Art Basel (MCH Exhibitions). 

Under my stewardship, my team successfully signed contracts with Real World, the organizers of WOMAD (World of Music, Arts and Dance) to anchor this international world music and dance festival in Singapore for three consecutive years (2006 – 2008), and with the international impresario company, Lunchbox Productions, to stage three blockbuster musicals in Singapore include Phantom of the Opera (2007), Chitty Chitty Bang Bang (2007) and We will Rock You (2008).

As the Assistant Director of the Business Travel and MICE (Meetings, Incentives, Conventions and Exhibitions) and Services (Healthcare and Education) Communications Department, I conceptualise and write speeches delivered by the Ministers for Trade and Industry including  Mr Lim Hng Kiang, Minister for Trade and Industry; Mr S Iswaran, Senior Minister of State for Trade and Industry, and Mr Lee Yi Shyan, Minister of State for Trade and Industry, as well as the senior management of the Singapore Tourism Board for key business events including:
International Council of Shopping Centres Asia Expo 2007; Champions of the Earth 2006, 2007 and 2008; Bex Asia 2008 (building and construction industry trade event); Food and Hotel Asia 2008; Tyrexpo 2008; AAMA-Tex (apparel machinery and accessories) 2008; SIGGRAPH Asia 2008 (computer graphics and interactive techniques); Games Convention Asia 2007; Zak Salaam India Expo; Safety & Security Asia; Asia Biofuels Conference; JIAM (International Apparel Machinery Tradeshow) 2008; Singapore Business Events Awards 2006 and 2007; Singapore Education Awards 2006 and 2007; the launch of the Business Events in Singapore (BE in Singapore) incentive scheme and the STB’s global marketing and advertising campaign for the MICE industry; GlobaTronics 2006; HospiMedica 2006 and 2008; International Council of Shopping Centres Asia Expo 2006 and 2007; CFO Summit 2006, and MICE Asia 2006 etc.

I represented the STB in the Media and Communications Taskforce of Singapore 2006 or the Annual Meetings of the International Monetary Fund and the World Bank Group and currently represent the STB in the Publicity Committee of APEC (Asia-Pacific Economic Cooperation) Singapore 2009, helmed by the Ministry of Information, Communications and the Arts (MICA). 

I have developed strategic messaging and brand positioning for Singapore as a premium MICE and leisure destination and organized international media familiarization programmes for journalists from leading media agencies from all over the world, and press conferences on the global stage, for example, EIBTM or the Global Meetings and Incentives Exhibition held annually in Barcelona and AIME (Asia Pacific Incentive and Meetings Expo) in Melbourne.

I have formulated and delivered presentations to ASEAN tourism Ministers, ambassadors and political leaders, and served as emcee/master of ceremony for major pan-regional events such as the ASEAN Tourism Forum 2007, 13th ASEAN Summit Spouses’ Official Programme, and ASEAN Food Trail 2007.

I am well-versed in the production of a full suite of comms materials and above-the-line and below-the-line marketing communications collaterals including speeches for Ministers and the senior management of the STB; annual reports; tourism and MICE industry MICE newsletters and online e-zines; multi-media/video productions including the STB’s annual Industry Night video and a news documentary video on the Annual Meetings of the International Monetary Fund and the World Bank Group in 2006; advertorials and advertising supplements published in The International Herald Tribune, The Economist, The Business Times, etc; key messages and proof-points (message house); media FAQs; factsheets; storybanks, and media pitch angles etc; editorial and multi-media content for the Singapore Tourism Board corporate website; direct mailers; Uniquely Singapore brochures and destination guides eg City Grooves – Shop, Eat, Party, Chill and the Muslim Visitors Guide.

Over the course of my career as a journalist, correspondent and PR practitioner, I have amassed an extensive network and contact database of local and international media from all sectors and areas of expertise ranging from lifestyle and leisure, to business and news, and specialist publications such as biomedical, banking and finance, aviation, infocomms, etc.

I have established clear deliverables and key performance indicators (eg media value and media attendance), and defined seamless standard operating procedures for the Business Travel and MICE, and Services (Healthcare and Education Services) Communications team and its engagement with three key tourism units of the Singapore Tourism Board. 

Additionally, I have extensive global communications experience, and am attuned to in-market cultural sensitivities and nuances which are key considerations in executing global media campaigns. In alignment with the Board’s global mandate, my team synchronizes the communications strategies and deliverables of HQ and the Board’s 22 Regional Offices in key markets across the world (including Asia-Pacific, Europe, North America and Middle East).

MANAGERIAL AND SUPERVISORY EXPERIENCE
I have close to 13 years of management and supervisory experience having honed my leadership abilities as:
●	Assistant Director, Singapore Tourism Board
●	Correspondent/ News Coordinator (Deputy News Editor), MediaCorp Press
●	News Editor of Power 98FM (a radio station under the auspices of SAFRA – Singapore Armed Forces Recreation Association)

CORE COMPETENCIES
●	Business development
●	Strategic expansion
●	International investment promotion 
●	Corporate and international communications, media and public relations
      - Strategic local, market-specific and global media and communications campaigns
- Local and international media relations 
- Event management (local and international)– press conferences; product launches; corporate events; MICE, arts  and entertainment events
-  Conceptualisation and development of a wide spectrum of strategic communications materials including Ministers’ speeches, GOH speeches, press releases, media FAQs, key messages and talking points, etc.
- Collateral production from conceptualization to delivery
- Production of newsletters and annual reports
●	Media buy (print, radio, terrestrial TV and regional cable networks)
●	Above and below-the-line A & P campaigns 
●	Client servicing & corporate hospitality through special events

CHIEF STRENGTHS
Besides possessing a substantial pool of contacts from diverse industries built from years of networking and capacity building, my chief strengths are: 
•	Actualizing critical projects from conceptualisation to execution and completion
•	Applying well-honed analytical skills and strategic thinking 
•	Providing independent and autonomous leadership and guidance to those under my charge
•	Establishing synergistic rapport and networking with industry partners across a spectrum of key economic sectors
•	Applying quick-witted and responsive editorial and communications instincts that demonstrate critical lateral thinking
•	Thriving under demanding timelines
•	Setting bold targets and achieving exponential results – quality articles and publications, and local and global media and marketing communications campaigns that achieve target media value and ROI, advertising sales, readership and circulation figures

KEY PROJECTS WHICH I HAVE SUPERVISED AND MANAGED
Communications/Media Relations/PR

●	Youth Olympic Games (February 2008)
My team collaborated with the Ministry of Community, Youth and Sports (MCYS) to embark on an international media campaign comprising press releases, media statements and direct pitching to international media agencies to announce Singapore’s successful bid to be the host city for the inaugural Youth Olympic Games (YOG) in 2010. Leading up to the staging of the YOG in 2010, we will work closely with MCYS and fellow government agencies and private sector partners to leverage this high-profile international event to galvanise Singapore’s vision to be a centre for sporting excellence ahead of the opening of the new Sports Hub in 2011, and to bolster Singapore’s standing as a compelling destination for major international events.

●	Singapore Airshow (February 2008)
The inaugural Singapore Airshow (19 – 24 Feb 2008), organised by Singapore Airshow and Events Pte Ltd, was an iconic event for Singapore’s aviation, logistics and transport engineering sector. I initiated the organization of an international media familiarization programme and sought the buy-in of Singapore Airshow and Events Pte Ltd. The objective of the programme was to leverage the event to showcase Singapore’s appeal as a MICE destination for large-scale and iconic events, reinforce Singapore’s standing as an exchange capital and regional hub for the aviation, logistics and transport engineering sectors, and profile the new Changi Exhibition Centre, Asia’s largest purpose-built air show site. I mobilized the STB’s international network of Regional Offices to disseminate strategic media materials eg corporate factsheets and press releases, and led my team in organising an international media familiarization visit comprising 21 journalists from key overseas MICE markets including India, North America, Russia, Indonesia, Malaysia, Korea, the Philippines and Vietnam. 
* Estimated Media Value/Return on Investment for the programme: SGD1 million 

●	IMF/ World Bank Group Annual Meetings (or Singapore 2006) in September 2006 
I spearheaded pan-regional and global media and communications strategies and media relations functions. I led a team in organizing press conferences; producing a news documentary video aimed at raising the profile of Singapore as a leading MICE destination (a copy of the video is available upon request); liaising with top political figures and heads of banking and financial institutions to solicit quotes and testimonials; handling media queries from media agencies around the world; producing press releases, editorials and advertorials; managing international media familiarization visits for MICE and business journalists from Europe and North America, as well as soliciting retail and F & B deals and promotions for 16,000 S2006 delegates. 

●	United Nations Environment Programme (UNEP) Inaugural Champions of the Earth Awards 2006 and 2007 in April 2006, 2007 and 2008 
I have been in charge of communications and media strategies aimed at garnering extensive local and global media coverage for the awards, which are anchored in Singapore for the first time outside of the United States. I lead a team which works closely with the United Nations Environment Programme team based in Nairobi and the Ministry of Environment and Water Resources to undertake media campaigns, and organize press conferences and media events, as well as media familiarisation visits for journalists from the world over eg UK, North America, Asia-Pacific and the Middle-East. 

●	ASEAN Tourism Forum 2007 (ATF 2007 – 30 January 2007)
I conceptualised, produced and delivered a 15-minute 'live' presentation on Singapore's key tourism developments and dynamic transformation as a leading leisure and business destination to Senior Minister Goh Chok Tong, Tourism Ministers from ASEAN countries, and the Secretary-General of ASEAN Mr Ong Keng Yong, at the ATF Opening Ceremony on 30 January 2007. The presentation was telecast 'live' on Channel NewsAsia to regional countries and covered on the front page of major English language newspapers such as The Business Times on 31 January 2007.

●	ASEAN Food Trail 2007 (9 July 2007) 
Organised by the Ministry of Foreign Affairs and the Singapore Tourism Board, the ASEAN Food Trail which was launched on 9 July 2007 showcased the culinary and cultural unity and diversity of ASEAN at the Grand Copthorne Waterfront Hotel, as part of the ASEAN 40th anniversary celebrations. Senior Minister of State for Foreign Affairs and Information, Communication and the Arts, Dr Balaji Sadasivan, was the Guest-of-Honour. The event was well-attended by ambassadors representing the ASEAN countries and prominent members of the ASEAN business communities. I led a team of six tasked with conceptualizing and managing the event across the whole spectrum, including GOH management and the Minister’s speech, as well as media relations. I was also emcee and host of the event.

●	13th ASEAN Summit – Spouses’ Official Programme (20 November 2007) 
Organised by the Ministry of Foreign Affairs and the Singapore Tourism Board, the 13th ASEAN Summit Spouses’ Official Programme was a specially customized hospitality programme for the spouses of ASEAN Leaders (including Ministers, Heads of State and Ambassadors) who were congregating in Singapore for the 13th ASEAN Summit. The spouses were hosted to lunch by Mrs Lee Hsien Loong at the iconic National Museum of Singapore. The key highlight and focal point of the programme preceding the luncheon was the “Postcards Across ASEAN” competition award ceremony. I led a team of seven tasked with conceptualizing and managing the event across the whole spectrum, particularly PR and media relations. I was also the master of ceremony and host of the event.

●	Event management, and media and marketing communications campaigns of visual and performing arts blockbusters such as Botero in Singapore, Ju Ming and Gao Xingjian Exhibitions, the Singapore Arts Festival (2004, 2005 & 2006), Cirque du Soleil (Quidam), MAMMA MIA! and WOMAD Singapore (2004 & 2005).

A & P

●	As Head (Assistant Director) of the Arts Department, Singapore Tourism Board, from 2004 to 2005, I managed the above-the-line and below-the-line A & P, marketing communications and media campaigns of visual and performing arts blockbusters such as Botero in Singapore, Ju Ming and Gao Xingjian Exhibitions, the Singapore Arts Festival (2004, 2005 & 2006), Cirque du Soleil (Quidam), MAMMA MIA! and WOMAD Singapore (2004 & 2005), as well as the bi-annual art auction season including Sotheby’s, Larasati and Borobodur sales and Christie’s preview, the annual Asian Art Week and ARTSingapore (Asian contemporary art trade fair). 

●	I am adept at executing and managing the full spectrum of above and below-the-line A & P campaigns, spanning across print collateral production, advertorials and editorial supplements, direct mailers, online channels, ad insertions, TV campaigns and interstitials, outdoor billboards and hoardings, cross-promotional tie-ups with credit cards, hotel conglomerations, banks and exclusive channels eg Sotheby’s art buyer database, as well as client servicing & corporate hospitality through special events.

●	Additionally, as the Editor and founder of Backstage, the official publication of the Singapore Arts Festival (2002 & 2003) in partnership with the National Arts Council, I managed a team of up to 35 in-house and freelance writers; commissioned editorial, photographic and graphic input; liaised closely with the National Arts Council, sponsors and advertisers, and also organised on-air publicity for the respective events and supplements on NewsRadio 93.8 and MediaCorp talkshows. I attended sales calls and marketing presentations with my colleagues in the A & P department, and strategized creative solutions to increase the prominence of the sponsors’ brand in the publication.

●	In my appointment as Assistant Director (Leisure Marketing & Event Management), from 1 September 2005 to 1 March 2006, I was responsible for international A & P (above-the-line and below-the-line) campaigns and initiatives, as well as pre-and post-arrival marketing strategies of the Leisure Group, STB. 

Key Projects:
●	Premium Plus Season – A conglomeration of high-calibre events which appeal to a coveted customer segment dubbed the Premium Plus visitors or high net worth individuals. This umbrella marketing campaign, characterized by cross-promotional efforts through above-the-line ads in premier publications and media hostings of regional and international lifestyle journalists, encompassed several top-notch annual events, namely Sotheby’s auction, ARTSingapore, classical concerts, JewelFest and Singapore Fashion Festival.
●	Retail, F & B and Attractions deals and promotions customized for the delegates of the 2006 Annual Meetings of the International Monetary Fund and World Bank Group (September 2006) – The annual meetings of the IMF and World Bank Group drew 16,000 delegates and observers including heads of government, finance ministers and central bank governors, delegates and guests of IMF and World Bank, foreign media and key decision-makers from financial institutions. My role was to lead a team of marketing managers to negotiate for preferential deals to enrich and enhance the experience of the 16,000 visitors who converged in Singapore. This entailed several rounds of negotiation and consensus-building sessions with key industry organizations such as the Orchard Road Business Association (ORBA), Baywatch Association, CAAS, the National Heritage Board and Wildlife Reserves Singapore.

●	I supervised the production of key STB leisure and destination branding collaterals such as the first-ever Muslim Visitors Guide, the Highly Mobile Individuals guide, Wine & Dine guide and the Shopping Guide, etc.

●	I supervised the smooth implementation and daily operational functions of the first-of-its-kind Visa-Free Transit Visitor programme launched by the Singapore Tourism Board in 2006 to encourage more international transit visitors to explore Singapore and generate tourism expenditure during their transit time in Singapore.
EDITORIAL EXPERIENCE
●	My editorial experience spans over 10 years, ranging from print (magazines and newspapers) to broadcasting (radio and TV).

●	My reporting and editing experience ranges from news reports to commentaries and feature articles on a broad spectrum of subject-matter including local and global politics; business, financial and corporate news; arts, entertainment, culture and tourism; health, biotechnology and life sciences, and civil society and community issues. 

●	My TV experience consists of the production and hosting of weekly ‘live’ news bulletins on Channel NewsAsia, MediaCorp News. 

●	Besides possessing a substantial pool of contacts from diverse industries built from years of networking and capacity building, my chief strengths are: 
1.	Actualizing projects from conceptualisation to execution and completion
2.	Applying well-honed analytical skills and strategic thinking 
3.	Providing independent and autonomous leadership and guidance to those under my charge
4.	Establishing synergistic rapport and networking with both key opinion leaders and newsmakers from all walks of life
5.	Identifying strategic and exclusive news angles which translate into “scoops” and insightful reportage
6.	Applying quick-witted and responsive editorial instincts that demonstrate critical lateral thinking
7.	Thriving under stress and demanding timelines
8.	Delivering exponential targets and results – quality articles, publications and programmes that achieve advertising sales, readership and circulation figures

●	Over the course of my career as a journalist, I conducted interviews with well-known personalities such as former US Secretaries of State Colin Powell and Madeleine Albright; former South African President Nelson Mandela; corporate chieftain Steve Forbes; Cambodian Prince Norodom Ranariddh, and former Prime Minister Goh Chok Tong, to name but a few.


PROFESSIONAL EXPERIENCE
Singapore Tourism Board						
June 2004 to present
Assistant Director

As an integral cornerstone of leadership competency development advocated by HR for management staff, I’ve had the opportunity to build a multi-faceted career in tourism through exposure to different portfolios. These divisions include:
●	Media Relations and Communications: BTMICE (Business Travel, Meetings, Incentive Travel, Conventions and Exhibitions) and Services (Education & Healthcare) Communications, Integrated Resorts and Cruise
●	Business Development: Arts (Lifestyle & Events division)
●	Marketing Communications: Leisure Marketing & Event Management

BTMICE & Services Communications

In my current position as Assistant Director of Business Travel and MICE (Meetings, Incentive Travel, Conventions and Exhibitions) Comms Department, I am in charge of a team of five communications specialists responsible for the communications needs of key tourism business units of the Board – Business Travel and MICE, Education Services and Healthcare Services, Integrated Resorts and Cruise.

Job functions include:
●	Spearheading media relations, public communications and media events such as press conferences and launches, as well as the global media and communications strategies of all three business units.

●	Synchronizing the communications aims/strategies and deliverables of STB’s Headquarters and 22 Regional Offices in key markets across the world.

●	Drafting and vetting of Senior Management’s and Ministry of Trade and Industry Ministers’ speeches and public addresses (key examples include CFO Summit 2006; GlobalTRONICS 2006; HospiMedica 2006; MICE Asia 2006; The Singapore Business Events Awards 2007; Singapore Education Awards 2007 and 2008; International Council of Shopping Centres Asia Expo 2006 & 2007, Bex Asia 2008, Food and Hotel Asia 2006 & 2008, Tyrexpo 2008, AAMA-Tex 2008, SIGGRAPH Asia 2008, Games Convention Asia 2007, Zak Salaam India Expo, Safety & Security Asia, Asia Biofuels Conference, and JIAM or the International Apparel Machinery Tradeshow 2008).

●	Managing the STB’s communications activities and campaigns to promote the Integrated Resorts as dynamic tourism developments that are integral to the transformation of Singapore’s tourism landscape.

Top-line communications and media campaigns and projects which I am currently managing or have managed include: 

1.	APEC (Asia-Pacific Economic Cooperation) Singapore 2009 Publicity Committee (ongoing)
2.	Youth Olympic Games (ongoing)
3.	Singapore Airshow (February 2008)
4.	International Monetary Fund/World Bank Group annual meetings in Singapore (September 2006)  - Sole STB-appointed representative in the Media & Communications Taskforce of the S2006 (IMF/WB meetings) organizing committee led by the Monetary Authority of Singapore
5.	ASEAN Tourism Forum (January 2007)
6.	United Nations Environment Programme’s “Champions of the Earth” Award Ceremony 2006, 2007 and 2008
7.	International MICE and tourism tradeshows including:
●	ITB Berlin (one of the world’s largest travel trade fairs) 2006 and 2008
●	EIBTM 2006 and 2007 (The Global Meetings & Incentive Exhibition), Barcelona
●	IMEX 2006 and 2007 (The Worldwide Exhibition for Incentive Travel, Meetings and Events), Frankfurt
●	AIME (Asia-Pacific Incentives and Meetings Expo), Melbourne (2006, 2007 and 2008)
8.	ITB Asia Memorandum of Understanding Signing between Messe Berlin and STB, and Press Conference officiated by the Minister of State for Trade and Industry, Mr S Iswaran (Dec 2007) and announcement of Messe Berlin’s strategic alliance with Meeting Professionals International at ITB Berlin (March 2008)
9.	The launch of the first-ever Singapore Business Events Awards 2006 spearheaded by the Singapore Exhibition and Convention Bureau 
10.	Singapore Education Awards 2006 and 2007 officiated by the Minister of State for Trade and Industry, Mr S Iswaran, and the Minister of the Ministry of Community, Youth and Sports, Vivian Balakrishnan respectively.
11.	ASEAN Tourism Forum (January 2007)
12.	ASEAN Food Trail 2007 (9 July 2007)
13.	13th ASEAN Summit – Spouses’ Official Programme (20 November 2007)
14.	Collaboration with key MICE and leisure industry partners including Marina Bay Sands, Resorts World at Sentosa and The Singapore Flyer to garner publicity for their MICE facilities and infrastructure
15.	Launch of new MICE industry initiatives by the Business Travel and MICE Group of the STB in August 2006, officiated by the Minister for Trade and Industry, Mr Lim Hng Kiang.
16.	Asian Aerospace 2006
17.	International Furniture Fair 2006
18.	Food & Hotel Asia 2006 and 2008
19.	MICE Asia 2006
20.	World Wildlife Fund launch of its regional HQ in Singapore
21.  Appointment of the STB’s retainer PR agencies in Frankfurt and London (2007)

●	Accompanying Senior Management and Ministry of Trade and Industry Ministers to key official functions and events, while providing on-ground media management and communications support

●	Handling & responding to local and international media queries across leisure, MICE, travel trade, health and education publications and channels.

●	Strategic development, drafting and vetting of FAQs, Q & As, talking points and press releases, etc.


Crisis Communications Experience:

●	Singapore 2006 (Annual Meetings of the IMF and World Bank Group Boards of Governors) – handling media queries on issues related to the accommodation needs of S2006 delegates; security (civil society organizations and demonstrations), and the impact of S2006 on the availability of MICE space and facilities

●	Singapore Education brand – handling media queries and strategizing/drafting external communications (press statements) on private school closures in Vietnam and Singapore, and the closure of the University of New South Wales (UNSW), and conceptualizing crisis communications SOPs to facilitate inter-governmental response to private school closures 

Arts (Lifestyle & Events)

●	As Head (Assistant Director) of the Arts Department, I identified global opportunities and led investment promotion missions to overseas markets such as London and Edinburgh (August 2004), Basel and Venice (June 2005), and to promote Singapore as a pro-business environment and top investment destination to museums, top producers, show impresarios and event management companies such as Guggenheim Museum, Cameron Mackintosh, Really Useful Group (Andrew Lloyd Webber), IMG Artists, Clear Channel and Art Basel (MCH Exhibitions). 


●	Under my stewardship, my team successfully signed contracts with Real World the organizers of WOMAD (World of Music, Arts and Dance) to anchor this international world music and dance festival in Singapore for three consecutive years (2006 – 2008), and with the international impresario company, Lunchbox Productions, to stage three blockbuster musicals in Singapore include Phantom of the Opera (2007), Chitty Chitty Bang Bang (2007) and We will Rock You (2008).

●	I was in charge of managing a team of managers and senior officers, evaluating local and international sponsorship proposals and opportunities, disbursing funds and tax incentive schemes, facilitating and fine-tuning regulatory policies, cultivating international media relations and organizing media familiarization visits, as well as providing creative conceptualization, project implementation, and sponsorship, media, marketing and communications support to event organizers who stage high-profile visual and performing arts events in Singapore such as the annual world music festival, WOMAD Singapore (August); Cirque Du Soleil’s Quidam (September 2005); blockbuster musicals like MAMMA MIA! (September – November 2004) and art exhibitions eg Botero in Singapore (Dec 2004 to Feb 2005).

●	I was also responsible for garnering International Media Value through media familiarization visits which I strategized and organized. Examples of overseas media from which I have extracted significant media coverage include International Herald Tribune, CCTV (China), Newsweek, New York Times and BBC. 

●	Concurrently, I led a team dedicated to the retrofitting of Capitol Theatre into a world-class performing arts venue. This involved commissioning feasibility studies from theatre consultants and real estate developers such as Knight Frank, and soliciting and engaging potential private international and local investors, and JV partners eg CapitaLand.
Marketing & Event Management

●	In my appointment as Assistant Director (Leisure Marketing & Event Management), from 1 September 2005 to 1 March 2006, I was responsible for international A & P (above-the-line and below-the-line) campaigns and initiatives, as well as pre-and post-arrival marketing strategies of the Leisure Group, STB.

The key campaigns and programmes which I conceptualized and led a team to execute include:
1.	Premium Plus Season – A conglomeration of high-calibre events which appeal to a coveted customer segment dubbed the Premium Plus visitors or high net worth individuals. 
2.	Retail, F & B and Attractions deals and promotions customized for the delegates of the 2006 Annual Meetings of the IMF and World Bank Group 
3.	Oversee the production of key collaterals such as the first-ever Muslim Visitors Guide, the Highly Mobile Individuals guide, Wine & Dine guide and the Shopping Guide, etc.
4.	Supervise the smooth implementation and daily operational functions of the first-of-its-kind Visa-Free Transit Passenger programme at Changi Airport. 


TODAY, MediaCorp Press						Sept 2000 to Aug 2003
Correspondent/ News Coordinator (Deputy News Editor)

●	I researched, wrote and edited daily commentaries, news and feature articles. 
●	I assigned news coverage, monitored news wires and press releases, briefed and debriefed a team of reporters, copy-edited articles, and supervised the layout and production process. 
●	I was also the Editor and founder of two annual national-level publications including the Singapore Tourism Awards (2001, 2002 & 2003) commissioned by the Singapore Tourism Board, and Backstage for the Singapore Arts Festival (2002 & 2003) in partnership with the National Arts Council. I conceptualized the publications and managed a team of up to 35 in-house and freelance writers and creative designers.

●	I regularly produced and presented the weekly Weekend TODAY ‘live’ news bulletin on the leading regional TV news network, Channel NewsAsia. 

●	I represented the organization on overseas assignments including:  a high-level press exchange programme organised by the South Korean Foreign Ministry to convene with senior trade and foreign ministry officials; the coverage of the SQ006 crash investigation and victims’memorial service in Taiwan organised by Singapore Airlines; a cultural appreciation tour of Xi’an, China organised by the Thai Tourism Authority, the AusBiotech global biotechnology conference held in Melbourne, and a regional senior correspondents’ seminar on migrant labour organised by Inter-Press Service (IPS).

●	Over the course of my career as a journalist, I conducted interviews with well-known personalities such as former US Secretaries of State Colin Powell and Madeleine Albright; former South African President Nelson Mandela; corporate chieftain Steve Forbes; Cambodian Prince Norodom Ranariddh, and former Prime Minister Goh Chok Tong, to name but a few.


Project Eyeball, Singapore Press Holdings				April to Aug 2000
Journalist/Columnist

●	I produced multi-media content on a spectrum of topics for a website and a daily newspaper, incorporating extensive research, interviews, writing, digital photography and videography, and minidisc recording and audio-editing.
●	I had a daily commentary/analysis column called Ground Zero.


MediaCorp Radio, Passion99.5FM					Oct 1997 to Feb 2000
Producer-Presenter 

●	on-air duties (‘live’ interviews in the studio and over the phone, presenting news bulletins and event trailers; scripting and presenting ‘live’ talk-sets; selecting, researching and presenting world music, jazz and classical music.)

●	audio engineering, conceptualisation and production of three weekly 15-minute programmes on the arts and culture of Singapore, foreign arts performances, and a series of arts forum in conjunction with The Esplanade. I conducted and edited interviews with local and international arts practitioners and personalities, and also previewed and reviewed arts events spanning a gamut of visual and performing arts.

●	My production work also encompassed commercials and promotion trailers, and station IDs and zingers. The equipment I operated included an 8-track audio editing system, Session-8, the Dalet, the Virtuoso, the conty audio console and MD, DAT and Otari reel machines.

●	Event Host for ‘live’ broadcasts of Womad Singapore 1998, Viva Brazil 1999, Festival Village 1999 and Womad Singapore 1999.

●	Emcee for Singapore Women’s Weekly’s Valentine’s Day Lunch 1999, and the National Arts Council’s Made in Singapore Concert 1999.


Power98FM								June 1996 to Oct 1997
News Editor and Producer-Presenter

●	I was responsible for news gathering and rove reporting; writing and editing daily news bulletins comprising local and international news, and managing a team of eight reporters.

●	I covered major events such as the 1996 Singapore General Election, the World Trade Organisation Inaugural Meeting 1996, National Day Parade 1996, Five Power Defence Arrangements (FPDA) Ministerial Meeting 1997, Asia Telecom 1997, Asia-Europe Summit 1997, South African President Nelson Mandela’s visit to Singapore, US Secretary of State Madeleine Albright’s visit to Singapore, the Singapore International Film Festival, and the Festival of Asian Performing Arts.

●	I initiated, produced and presented the station’s pilot weekly arts and entertainment programme, Art Beat. 

●	Special features which I scripted and produced include the Singapore Armed Forces’ peace troops in Iraq, and a retrospective of the life and times of Singapore’s first elected President, Ong Teng Cheong.

Magazines Incorporated Private Limited			          June 1995 to May 1996
Feature Writer

●	I conceptualised and produced editorial and visual content for six of the company’s publications including The Peak (a publication catered to a select group of entrepreneurs, diplomats and professionals); Elite (a credit card magazine); Aspiration (a Toyota Cars magazine); Priority (a Singapore Airlines publication); Gold (a credit card magazine), and Property Review (commissioned by the Real Estate Development Association of Singapore)

●	I conducted interviews with movers and shakers of industry, and produced feature articles on topics as diverse as the arts, entertainment, fashion, commerce, home interiors, real estate, technology, the Internet and other lifestyle-related issues. 

●	I was sent on overseas assignments to Geneva (interviewed watch-maker Franck Muller); London (for a survey of style and fashion in this city, and interviewed hat designer David Shilling and restauranteur Joel Kissin), and Zurich (interviewed Swiss artist Rolf Knie).

●	Apart from writing, I also conceptualised the layout and headlines of my articles, and took slide photographs.

Freelance Writer 

Singapore Tatler and its Best Restaurants Guide 1997 and 1998		May 1996 to Oct 1998 and The Web, an Internet publication.

Entertainment Productions 5 of MediaCorp				April to June 1993
Industrial Attachment as an Assistant Producer	

EDUCATION
Bachelor of Social Sciences (Honours) 				July 1991 to May 1995	
And Bachelor of Arts (Merit)
Majored in Mass Communication, Sociology and English Literature		
Faculty of Arts and Social Sciences
National University of Singapore

3 GCE A Levels 2 AO Levels						Jan 1989 to Dec 1990	
Saint Andrew’s Junior College
English Literature (A), History (A), General Paper (A), Chinese (B)	

GCE O Levels								Jan 1985 to Dec 1988	
Saint Nicholas Girls’ School
English (B), Chinese (A), Elementary Mathematics (A), Biology (B), Physics (C)

Languages: English and Mandarin at advanced level, Japanese at intermediate level.

VOLUNTARY/ NGO WORK
Member of the Executive Committee	2001 to 2004
The Association of Women for Action and Research (Aware), a Non-Governmental Organisation 
	
Member of the Organising Committee 				2001 to 2003
The Community Chest Awards  
The National Council of Social Services


INTERESTS
Producer and Scriptwriter of The Mitre Spell				Jan to March 2007
The Mitre Spell is a short film about The Mitre Hotel, submitted for competition in the Singapore
International Film Festival 2007 and screened at The Substation in April 2007.

TV role in the MediaCorp sitcom, Phua Chu Kang			March 2003	

Vocalist and keyboardist						June 2000 to Dec 2005
World music band, GruvMandalas 		     	
Performances in the Singapore Arts Festival Fringe June 2001; the annual Open House of 
the NGO, AWARE in August 2001, and at the Concert Hall of The Esplanade in November 2002
to launch the Lunchbox series.

Presented my poems and short stories published 				March 2000
in a book of local literary works, Capsule, at a variety of settings including News Radio 93.8; 
the launch of Myscissors.com, a B2B arts website; Roomful of Blues, and Tower Books
							
Actress in Equus, a Peter Shaffer play directed by 			April to May 2000	
Australian Director, Chris Cheers, and presented at 
The Substation

Actress, singer and dancer in The Painted House, 			Jan to March 2000	
a series of Japanese Noh-inspired plays presented by Asia-in-Theatre Research Centre, 
directed by the late William Teo, dubbed the “Father of Singapore Theatre.”

Actress and choral director in History Will Teach Us Nothing, 		Oct to Dec 1999	
an original play based on the Jewish Holocaust, and supported by the Embassy of Israel

Composer and performer of ‘live’ theatre music for 			June to Oct 1999	
If They Should Come in the Night, presented by Asia-in-Theatre Research Centre. 
The production was also staged in Berlin, Germany in the annual Ghosts and Spirits Festival

Keyboardist and Vocalist with Ankara, 					June to Oct 1999	
an ethnic music group featured in BBC World Service’s The Edge on 14th August 1999

Conducted a two-week workshop for tertiary students 			April 1999	
at Temasek Polytechnic on the art of being a radio presenter

Presented my poems in the Literary Festival of The Substation		March 1999	

Movie role in That One No Enough, directed by Jack Neo		Jan to Feb 1999	

Lead actress in Drift, an outdoor play staged by Theatreworks 		July to Sept 1998	
under Got to Go Play Till Dawn, Singapore’s first overnight theatre carnival.

Chorus member in the Singapore-made musical, 				March to April 1998 
Beauty World staged by Theatreworks

Lead actress in The Teenage Textbook, 					Nov 1996 to Feb 1997	
presented by The Necessary Stage and written by Young Artist Award Winner, Haresh Sharma

Recording artist for the National Day variety programme, 		July 1994	
Rhythm of a Nation

Freelance actress and singer 						April 1993 to June 1994	
for Channel 5’s entertainment programmes, TCS

Member of the National University of Singapore choir			July 1991 to Dec 1994	

Honorary General Secretary of the Mass Communication Society, 	Sept 1991 to June 1992	
National University of Singapore

College representative of the Netball Club, 				Jan to Dec 1990	
Saint Andrew’s Junior College (SAJC)

Editor of the Saint Andrew’s Junior College Newsletter, Iota		Jan to Nov 1990	

Choir Conductor, Saints for Christ Choir, SAJC				April to Dec 1989	

Represented Saint Nicholas Girls’ School 				March 1987	
in the Royal Commonwealth Society Essay Competition Section B, 
received Award of Commendation.

TRAINING	
Writing and presenting for radio, feature production, 	Oct 1997 to Feb 2000	
radio formatics and programming.

Speech and Drama, Theatre Studies Department, 		Jan to June 1994	
National University of Singapore.

Associated Board of Royal School of Music, London 		1985 to 1990	
Grade 5 in Theory, Grade 6 in Practical (piano)

Coaching and Mentoring Skills for Leaders conducted by the 	2007
Civil Service College	
			
New Media Boot Camp conducted by the PR Academy		May 2008

Advanced Presentation and Powerpoint Skills 
conducted by Impress Training						August 2008


IT SKILLS
●  Microsoft Word, Excel and Powerpoint
●  Adobe Photoshop 7.0 and Pagemaker
●  Audio editing programmes eg Dalet and Session 8

REFERENCES
Mr Chandra Mohan
Advocate and Solicitor (Tan, Rajah and Cheah), Former Nominated Member of Parliament, 
and Honorary President of the National University of Singapore Society
Tel: +65-6539 1675
Email: cmohan@trc.com.sg

Mr Bhagman Singh
News Editor, Channel NewsAsia, MediaCorp News
Tel: +65-6256 0401
Email: bhagman@mediacorpnews.com 

Ms Catherine McNabb
Director, Business Travel and MICE (Meetings, Incentive Travel, Conventions and Exhibitions) Group, Singapore Tourism Board and Director of Marketing and Sponsorship, Singapore Youth Olympic Games
Tel: +65-6831 3344
Email: Catherine_mcnabb@stb.gov.sg
Resume_files/Angeline%20Kim-Kyna%20Tan%20Resume%202010%20v2.docmailto:kimkyna@yahoo.com.sgmailto:cmohan@trc.com.sgmailto:bhagman@mediacorpnews.commailto:Catherine_mcnabb@stb.gov.sgshapeimage_1_link_0shapeimage_1_link_1shapeimage_1_link_2shapeimage_1_link_3shapeimage_1_link_4

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